- For every high spending foreign bank, there is only one HDFC which dares to trim costs to the bone and operate with discipline(more recently ICICI 4Cs strategy has Cost as a vital part)
- For every Kingfisher/Jet, there is only one Indigo which manages to operate profitably and slash costs at the right places w/o affecting safety
During a business plan competition which my team won, a key feedback from the judges was that we won because of how we addressed the ground level issues and key operational areas. While this is not relevant in all situations obviously, it does highlight the way VCs think(2 were VCs/PEs), and reflects the way smart money thinks. So in the midst of those hi-fi MBA case studies, don't ever forget the 'trivial' execution details about organization structure, budget, costs etc. Despite the seductive appeal of strategy, the best strategy poorly executed will not achieve its results.